Job Title: Head of Marketing
Location: Philadelphia
Department: Marketing
Reports To: Chief Executive Officer (CEO)
Employment Type: Full-time
Company Overview:
Impilo Health is at the forefront of transforming healthcare through innovative, technology-driven solutions to deliver more care remotely. Our mission is to empower individuals to live healthier lives by providing accessible, personalized, and comprehensive health services. We are looking for a visionary leader to join our team and drive our marketing efforts to the next level.
Position Overview:
The Head of Marketing will be a key member of the executive team, responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, product adoption, and revenue growth. This role requires a strategic thinker with a proven track record in product marketing, brand management, and digital marketing within the healthcare or technology sectors. This position reports directly to our CEO.
What You’ll Do:
- Drive the overall marketing strategy for Impilo across demand generation, product, and brand, including budgeting and executing the annual event calendar
- Design and execute email and digital campaigns, webinars, and digital roundtables to drive top-of-funnel leads, executive engagement, and market education
- Develop and strengthen Impilo's brand image, personality, and promise with our target audience
- Determine and build out the marketing tech stack and software tools
- Conduct ICP analysis and create targeted marketing and sales assets (e.g., sales decks, case studies, blog posts)
- Spearhead PR initiatives, including speaking engagements and thought leadership opportunities for our executives
Knowledge, Skills, and Abilities:
- 5+ years of experience in Marketing in a B2B SaaS sales environment
- Experience implementing scalable and repeatable processes at a high-growth startup
- Track record of designing and executing high-performing marketing campaigns that drive pipeline growth
- Experience developing brand presence, including thought leadership opportunities and sales assets for the field to leverage
- Excellent verbal, writing, and presentation skills
- Proven ability to thrive in a fast-paced and dynamic environment
- Healthcare experience is a plus